The Beloved Couture Bridal Shop in downtown Redlands is not your typical bridal shop. Each gown purchase makes a profound impact, and they are celebrating their 13th year in business in October with a sale.
The bridal shop revenue helps fund the Beloved Foundation, a nonprofit organization that provides financial support for family members caring for their loved ones battling cancer.
For Shelby Pleiss, her choice to purchase from Beloved was personal.
“Both of my grandmothers had breast cancer and I thought it would be a great way to honor them in my wedding by purchasing from Beloved,” she explained. “I wanted my dress to make a difference for a family.”
Pleiss, who married in July of this year, said buying her dress was one of the least stressful parts of the wedding planning process.
The bridal shop partners with design houses and high end boutiques across the country to offer authentic never-before-worn designer gowns at 40% to 75% off.
In honor of their 13th anniversary, the owners are hosting a sale that includes 13% off designer dresses and accessories Thursday through Sunday, Oct. 20 to 23. There will be a sales rack with gowns listed at $699 and below.
The bridal shop’s tagline, “Where Your Dress Makes a Difference,” holds true.
“The goal of the Beloved Foundation is to alleviate the financial burden families face so they can spend more time with their loved ones,” said Samantha Chambers, operations director of the Beloved Foundation.
The bridal shop is the foundation’s biggest source of income, Chambers said.
Chante Gulley, sales coordinator, joined the team in February 2020 and said every day at work is filled with joy because of their mission.
“Every year we celebrate an anniversary is special because it marks another year we are helping patients in need,” Gulley said.
“There is no greater feeling I have than coming to work here each day.”
Gulley said they strive to create an atmosphere that is warm and inviting.
“We care about how brides feel during their appointment and offer three different experiences to tailor to their needs,” Gulley said.